In a highly competitive and digitalized business world, ethics tend to take a back seat. However, for Mijael Attias and Merak Group, ethics are the pillar on which a solid and sustainable business is built. Corporate social responsibility is not a trend, but a principle that defines the reputation and long-term viability of any company.
Ethics as a driver of trust and business success
Today’s consumers are not just looking for products and services, but for companies that reflect their values. A recent study indicates that 8 out of 10 consumers prefer to buy products from companies with clear ethical principles.
For Merak Group, the answer is simple: ethics generate trust, and trust is the most valuable asset in any business relationship. Companies that prioritize transparency and responsibility achieve:
✔ Greater customer retention
✔ More committed and productive teams
✔ Strong and sustainable business relationships
The values of Mijael “Mike” Attias and Merak Group: a commitment to the community
Mijael Attias has consolidated a business culture based on ethics and responsibility in the Merak Group. His approach focuses on four essential values:
Integrity: honesty and transparency in every action and decision.
Responsibility: positive impact on customers, employees and the community.
Transparency: clear communication about strategies, objectives and values.
Long-term relationships: building solid and trustworthy alliances.
This approach has allowed the Merak Group not only to generate economic growth, but also to promote a fairer and more equitable business environment.
How to integrate ethics into business management
For Mijael Attias, ethics is not a destination, but a daily practice. Incorporating it into the organizational culture requires:
- Leadership by example: managers must reflect the values they expect from their teams.
- Clear rules: implement policies that promote integrity and responsibility.
- Recognition of ethical behavior: encourage and reward actions aligned with organizational values.
- Decision-making with a positive impact: consider all stakeholders (employees, customers, suppliers and the community) in each business strategy.
- Open and transparent communication: encourage sincere dialogue to prevent conflicts and strengthen trust.
Ethics as a competitive advantage
The vision of Mijael “Mike” Attias and the Merak Group demonstrates that ethics is not only a moral obligation, but also a competitive advantage. Companies with solid principles achieve greater loyalty, stability and sustainable growth.
By adopting these values, companies can build a future where business is a force for good, consolidating a more equitable and responsible market.